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PROFILE

Ms. Sruthiya V.N.

DEPARTMENT OF COMMERCE

  • DESIGNATION
    Assistant Professor
  • Mobile
    9746468938
  • E-MAIL
    amethystsru@gmail.com
  • EXPERIENCE
    10 Years
  • QUALIFICATION
    MCom
  • AREA OF INTEREST
    Marketing
  • ADDRESS
    Puthiya Madam Thazhe Poiyil H Athanikkal, P O West Hill Calicut-673005
FACULTY DETAILS

Academic qualification:

  • B.Com- Finance (2004-2007), Government Arts and Science College, Meenchantha, Calicut.
  • M.Com – Financial Management (2007-09), Post Graduate Department of Commerce, St. Joseph’s College, Devagiri, Calicut, Kerala.
  • Pursuing Ph.D. under the guidance of Dr. Edakkotte Shaji (Rtd. Associate Prof.), Government Arts and Science College, Meenchantha, Calicut.

Professional Qualifications:

  • UGC National Eligibility Test (NET) with Junior Research Fellowship (JRF) –  June 2010.

Work Experience:

  • Worked as Guest Lecturer, St. Joseph’s Institutes of Management Studies. (2009-2010)
  • Worked as Guest Lecturer, Department of Commerce, St. Joseph’s College Devagiri –  (2010-2011)
  • Worked as Assistant Professor (Substitute teacher FIP Vacancy), in St. Joseph’s College Devagiri – (2011-2012)
  • Working as Assistant Professor of Commerce in St . Joseph’s College Devagiri since 14th February 2013.

        Publications:

  1. Sruthiya V N, Akhin P: ‘International Financial Reporting Standards, Implementation in India: Benefits and Problems’ in the IRA-International Journal of Management & Social Sciences, ISSN 2455-2267; Vol.06, Issue 02 (2017), Pg. no. 292-297, Type of Review: Peer Reviewed. DOI: http://dx.doi.org/10.21013/jmss.v6.n2.p13
  2. Sruthiya V N: ‘Impact of Purchasing Decisions on Eco Friendly Products in Fast Moving Consumer Goods Sector with Special Reference to Calicut District, Kerala’ in the Journal of Internet Banking and Commerce, ISSN: 1204-5357; May 2017, vol. 22, no. S8, Special Issue: Mobile banking: A service provider perspective.
  3. Sruthiya V N, Jasmine V M, Nithin Jose, Environmental Accounting and its Practices in India, International Journal of Management and Economics, ISSN 2157- 8052, May 2019, Special Issue.
  4. Sruthiya V N, Role Of Parental Financial Socialisation on Financial Literacy Among Youth, in Pacific Business Review International, ISSN 0974-438X, Volume 14, Issue 3, September 2021,pg:120-131. (UGC CARE Group II)
  5. Sreeshna V, Sruthiya V N, Online Learning During Covid-19: A Boon Or Bane?, The Online Journal of Distance Education and e-Learning (ISSN 2147-6454), Oct 2022, (UGC CARE List- Group I)
  6. Jasmine V M, Sruthiya V N, Nithin Jose, Factors Affecting the Binge-Watching Behavior of Young Consumers, The IUP Journal of Marketing Management (ISSN: 0972-6845), Aug 2023 (UGC CARE- Group-I)
  7. Sheetal S, Sruthiya V N, Nithin Jose, Lead-Lag Relationship between the Spot and Futures in the Indian Equity Market -An Empirical Examination, Pacific Business Review International (ISSN: 0974-438X(P)), September 2023, (UGC CARE Group II).
  8. Sruthiya V N, Hanna Fasila, Fashioning Herstory: Unveiling Women's Influence in Retail Apparel Trends, International Journal For Multidisciplinary Research (Online ISSN: 2582-2160), Dec 2023.
  9. Sruthiya V N, Aiswarya Mohan, Unraveling Middle- Aged Shopper Delight on Amazon's Digital Emporium, International Journal For Multidisciplinary Research (Online ISSN: 2582-2160), June 2024
  10. Jasmine V M, Nithin Jose, Sruthiya V N, How Far Does Cognitive Depletion Impact Cindrella Shopping? Mediation Through Hedonic and Utilitarian Value Perceptions. Indian Journal Of Marketing. June 2024 (SCOPUS Indexed, UGC's - CARE List of Journals (Group II), Included in ABDC Journal List (Rating : C) ; Print ISSN 0973 - 8703)

Seminars / Workshop/ Symposia attended:

  1. Participated in a NAAC sponsored National seminar on ‘Strategies on quality sustenance in higher education’ at Providence Women’s college, Calicut on 24th July 2013.
  2. Attended a Nature educational camp organized by Parambikulam Tiger Reserve on 04th March 2013 to 6th March 2013.
  3. Attended a National workshop on ‘ Time Series analysis for teaching and research’, on 1st,2nd,3rd and 4th December 2014, organized by Post Graduate Department of Economics, St. Joseph’s College Devagiri, Calicut.
  4. Attended a two day National workshop on ‘Research Methodology’, on 21st and 22nd May 2015, organized by Research Forum, Department of Commerce and Management Studies, University of Calicut.
  5. Attended a UGC assisted National Seminar on Autonomy and quality assurance, on 27th February 2016, organized by IQAC, St. Joseph’s College (Autonomous) Devagiri.
  6. Attended a two-day UGC sponsored National seminar on ‘IFRS in India- opportunities and challenges’, on 3rd and 4th March 2016, organized by Department of Commerce, St. Joseph’s College (Autonomous) Devagiri.
  7. Workshop on Human Values Development held at St. Joseph's college Devagiri from 23.01.2017 to 24.01.2017 by All India Association for Christian Higher Education.
  8. Participated in a workshop on Human values Development conducted by the All India Association for Christian Higher Education held at St. Joseph’s College Devagiri on 24-01-17.
  9. International Conference on Calibration of Accounting Tools in the Changing  Global Scenario organized by Pondicherry University 18th and 19th March 2019.
  10. One Day Online Faculty Development Programme “SEBI as a Regulator; Investor Oriented Measures” organised by the Department of Commerce, Bishop Moore College, Mavelikara, Kerala on Saturday 4th July, 2020.
  11. One Day Online Faculty Development Programme “Impact of GST on Indian Financial Market ” organised by the Department of Commerce, Bishop Moore College, Mavelikara, Kerala on Sunday 5th July, 2020

  12. Two day National Workshop on ‘ Bibliometric Analysis and Enabling Quality Research’ organized by the research forum, Department of Commerce and Management Studies, School of Business Studies, University of Calicut on 24th and 25th February 2023.

  13. Attended Online Training Programme ‘Simplifying SEM Using Smart PLS’ organized by Center For Applied Research And Educational Services, Bangalore from 29th  April – 3rd  May 2023 (12 hours).

  14. Attended a session on Publication ethics organized by the Research Committee, Government Arts and Science College Calicut by Mr. Prasanth M, Professional Assistant, University of Calicut on 11-08-2023.

  15. Attended a session on Publication Ethics organized by the Research Committee, Government Arts and Science College Calicut by Dr. Dineshan Koovakai, Former UGC Assistant Librarian, University of Calicut on 21-08-2023.

  16. A Three-day International Online workshop on “Academic Writing – Ethical Issues” organized by the Global Institute of Statistical Solutions (GISS) from 16th to 18th September 2023.

  17. Five day workshop on ‘Research Ethics, Data Analysis and AI Tools for Research’ organized by the Research Department of Commerce, Government Arts and Science College, Calicut, Sponsored by the Directorate of Collegiate Education, Government of Kerala from 6th to 10th November 2023.

  18. Three day National workshop on ‘Introduction to SPSS for Data Analysis’ sponsored by Directorate of Collegiate Education, Government of Kerala from 4th to 6th December 2023 at Government College of Physical Education, East Hill, Kozhikode.

Seminars/ Workshops Organised:

  • Member of the Organizing Committee of UGC sponsored two-day National Seminar on IFRS in India: Opportunities and Challenges organized by Post Graduate Department of Commerce, St. Joseph’s College Devagiri on 3rd and 4th March 2016.
  • Member of the organizing Committee of the UGC-assisted National Seminar ‘The Credibility on Indian Banking System: An Investor Perspective’, organized by Post Graduate Department of Commerce, St. Joseph’s College (Autonomous), Devagiri.
  • Co-ordinator of International Conference on “Econometric Tools for Business and Finance (ICETBF) 6th December 2019, Organized by the Post Graduate Department of Commerce, St. Joseph’s College (Autonomous), Devagiri.
  • One day Seminar on ‘Quality Research’ organized by the Department of Commerce St.Joseph’s College (Autonomous), Devagiri in association with IAA 13th January 2023.

Paper Presentations:

  • Participated and presented a paper titled “Effect of payment banks in Indian financial system” in the KSHEC sponsored International conference on changing Scenario in India (ICCFSI-017) organized by PG department of commerce, MES College, Mampad on 20, 21 and 22 December 2017.
  • ‘ENVIRONMENTAL ACCOUNTING AND ITS PRACTICES IN INDIA’, A two days International Conference on Calibration of Accounting Tools (Metrics, Methods and Reports) in the changing Global Scenario organized by Department of Commerce, Pondicherry University in association with ACCA and ICSSR-SRC held on 18th and 19th March 2019.
  • ‘E-COMMERCE EXPERIENCE THROUGH VISUAL SEARCH AND IMAGE RECOGNITION: INSIGHTS FROM CONSUMER PERSPECTIVE’, National Conference on Data Driven Decision Making: Transforming Management Practices for the Future (Hybrid Mode) organized by NITTE School of Management, Bangalore on 25th May 2024.
  • ‘SUSTAINABLE DIET IN FAMILIAL CARE: EXPLORING THE VITAL ROLE OF WOMEN’, QUASESITO’24, International Conference on Sustainable Development for a Better Future (Hybrid mode) organized by the Research Cell and IQAC, St. Stephen’s College, Uzhavoor, in association with Mahatma Gandhi University, Kottayam on 6th March 2024.

Projects & Work Done/Doing:

·        Guided several B.Com. and M.Com. Projects in the College.

·        Guided several M.Com. Projects under SDE, University of Calicut.

  • “Financial Literacy and their Reflections on Financial Attitude and Behavior among Salaried class Millennials.” Minor Research Project Funded by RUSA (2019 - 2020) – Rs. 1,10,000/-

Orientation / Refresher Course:

  • Participated in the UGC sponsored Orientation Programme (91st Orientation Programme) conducted by the UGC Academic Staff College, University of Calicut from  04/09/2015 to 01/10/2015
  • Participated in the UGC sponsored Refresher Course in Commerce and Banking conducted by the UGC Academic Staff College, the University of Kannur from 08/02/2017 to 01/03/2017.
  • One week Faculty Development Programme on “Academic Writing” from 10 - 16 May, 2021 organized by TLC Ramanujan College University of Delhi under the aegis of
    MINISTRY OF EDUCATION PANDIT MADAN MOHAN MALAVIYA NATIONAL MISSION ON TEACHERS AND TEACHING.
  • Two week Inter-disciplinary ‘Refresher course on Research Methodology’ organized by Teaching Learning Centre, Ramanujan College, Delhi conducted from 20th  February 2022 to 6th  March 2022.
  • One Week Faculty Development Programme on "Intellectual Property Rights (IPR)“ organized by TLC Ramanujan College in collaboration with M.C.E. SOCIETY A.K.K.NEW LAW ACADEMY, PUNE under the Ministry of Education sponsored Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT) scheme from 2nd May 2023- 8th May 2023. 
  • Seven-day National Level Online Faculty Development Program on Curriculum Framework in line with NEP 2020, OBE, and AI Advancements organized by IQAC of Mar Thoma College for Women, Perumbavoor in association with the Kerala State Higher Education Council from 12th to 19th October 2023.
  • Seven day National Level Online Faculty Development Programme on “AI in Teaching and Research in line with NEP” Organised by PG Department of Commerce and IQAC, Yuvakshetra Institute of Management Studies (YIMS) in association with the Kerala State Higher Education Council from 26th February 2024 to 5th March 2024.

Positions held:

  • Entrepreneurial club coordinator: 2015-16
  • Anti-drug Committee member: 2017-18
  • Ragging Prevention Committee member: 2018-19
  • Ethics Committee member: 2018-19
  • Anti Ragging Committee member 2022-23
  • Member Devagiri Quiz Club 2022-23, 2023-24
  • Admission Committee member 2023-24

Other Achievements / Positions held:

  • Co-ordinator of Business and Management Club (BIZMAD), Department of Commerce, St.Joseph’s College, Devagiri, since 2013
  • Class Tutor for the B.Com. Batch - 2016-19, 2019-22, 2022-25.
  • Joined as FPM at Indian Institute of Management Kozhikode in the year 2012 (discontinued).
  •  Attended Centralised Valuation camps,
  • Prepared Question Papers and external examiners for various institutions.

 


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